We help B2B SaaS leaders regain control by turning data into direction

We turn scattered data into systems for efficient and repeatable ARR growth.

The go-to intelligence partner for 20+ B2B SaaS companies

Hear directly from leaders we've helped

"It was a real pain to understand where we stood, with everyone looking into multiple data sources. What Drilldown did was not just a tech implementation; it was a collaboration with our teams to build something sustainable. We can finally trust the data, which is a huge time-saver and helps us make better decisions."
Glenn Miseroy, CEO
Expandi
"Data lived in too many different tools, making it impossible to get a clear overview. Drilldown delivered the reliable, daily insights that now help to make better decisions across the company. Best part? Our own team can build on the foundation they created."
Simon Pool, CTO
Rentman
"Inconsistent data meant no clear insights and a constant sense of lost control. Drilldown delivered the unified view we needed. Now we see trends, present clear insights to the board, and finally act with confidence.
Frans-Willem De Kloet, CEO
Ecochain

Trusted by the entire C-suite

"We were managing data manually, disconnected from business outcomes. After Drilldown's analysis, it finally clicked – we could clearly see how a single strategic decision directly impacted the bottom line." 

Frank Hauvast, CEO
Webwinkelkeur

"After trying different tools for a year without success, Drilldown delivered the insights we needed in just 4 weeks. This new setup helps us track our business clearly, making it easier to reach our goals." 

Ruben Niet, CEO
Digital.Audience

"What impressed me was how Drilldown turned complex analytics planning into a clear, actionable strategy. They understood our needs quickly and delivered a pragmatic roadmap that gives us a strong foundation for growth." 

Niels Olivier, CEO
TAGGRS

"We were drowning in scattered data with no solid foundation. Drilldown moved fast, delivering usable insights that finally allowed our finance and other teams to make smarter decisions." 

Tim Lorijn, Finance Director
Level.works

"Everyone looked at different numbers, making it impossible to agree on what truly mattered. The collaboration aligned us around shared data and opened our eyes to which metrics truly drive the business."

Luuk, CEO
Contentkalender

"Our previous data setup wasn't scalable, making data-driven growth hard. Drilldown built the solid foundation we needed, giving us the confidence to scale smarter." 

Jan Boelen, CFO
LegionellaDossier

"We lacked a clear way to see the business numbers that truly matter. Drilldown built a dashboard that makes our key metrics easy to understand and use, helping us make better decisions and improve how we run the business." 

Daniel Luthra, CEO
Bodyguard.io

"We needed dashboards that gave us the right insights in a clear and usable way. Drilldown delivered thoughtful, good-looking dashboards that provide the deep insights we need while staying easy to use." 

Michiel Vermeulen, CMO
Treams

"We wanted a straightforward dashboard to match our simple CRM, but didn’t have one. Drilldown delivered exactly that, a smooth process, spot-on result."

Bart Sauer, CEO
Cirqll

As your SaaS scales, the things that used to work start breaking down

What once felt simple and under control, now runs on many moving parts — marketing channels are disconnected from sales, LTV:CAC ratio is a rough guess, and your churn data is a month old.

The data to make sense of it all is scattered across Stripe, Hubspot, and product analytics, leaving your team to manually piece it together.

The result?

A collection of outdated reports that no one fully uses.

You’ve tried to fix it, asking people to update spreadsheets, buying new tools, maybe even hiring a specialist. But nothing sticks. Your own engineers are brilliant, but they’re busy building the product customers pay for.

In your mind, it’s simple: you just want accurate numbers so you can stop guessing and make the right calls.

We will make you the most prepared person in any room

With our proven process, you’ll always have the right insights at your fingertips. Whether you’re updating your board, briefing investors, or guiding your team.
We turn fragmented data into a connected system that helps your team to drive more acquisitions, better retention, and increased expansions.

By mapping the full customer journey — from first click to renewal — you get complete visibility into what’s working, what's not, and where to optimize next.
Outcomes you can expect:
You are focused, knowing where to invest your time and energy.
Your team moves in sync, working towards the same goals with one source of truth.
You make decisions with confidence, backed by the right information whenever you need it.

The path from data to direction

Step 1
It starts with a short call to talk about your business. We'll listen to your challenges and give our honest perspective on how we can help.
Step 2
We map your data sources and design a blueprint for your custom data intelligence system.
Step 3
We build your data intelligence system and provide hands-on training, making future decisions simple and effective.

For B2B SaaS leaders who are ready to go from guessing to knowing

Whether you’re product-led, sales-led, or a hybrid, growth is hiding in your data. We help you find it.
✓ If you're Product-led (PLG)
Are your free users converting? Do your reports tell the real story on churn? We specialize in structuring messy historical data from tools like Stripe that comes with fast growth.

We connect your product and revenue data to show you the entire journey from free user to paid champion, revealing the exact behaviors that drive new business and expansions.
✓ If you're Sales-led (SLG)
Do you know which sales activities lead to closed deals? Are your reps spending time on the leads most likely to convert?

We connect your CRM and sales data — tracking every touchpoint from their first website visit to the final demo — revealing the characteristics of your best customers. Your team gets a complete picture of the buyer's journey so they know exactly where to focus.
Who this isn't for
We're serious about the results we get, which means we can't be a fit for everyone. We're probably not for you if:
You aren't open to having your assumptions challenged by data.
You're just starting out (under $1M ARR) and don't have enough data for us to analyze.
You're just looking for the cheapest, quickest dashboard without the strategic work behind it.

Ready to regain control?

Let’s begin with a chat. In a quick 30-minute conversation, we’ll get to know your goals and challenges and be honest about whether we’re the right fit. Our promise: you’ll leave with a clear next step and a fresh perspective — no strings attached.