What we believe

Tomorrow's most successful companies won't need 100,000 employees.

It will have 10... and powerful AI at their side.

These companies won't win because of their size or history.

They'll win because they know how to use AI with their data.

This isn't a future dream - it's happening right now.

Critical thinking. Complex problem-solving. High-level strategy.

AI is already changing how we do these things.

And soon, AI will lead the way.

The real advantage will be having better, more unique data feeding these AI systems.

But turning scattered data into clear answers?

That is the real challenge.

And precisely where we excel.

We build data systems that help innovative companies make a bigger impact than ever before.

In our future, David doesn't just beat Goliath.

With the right slingshot, David becomes the new giant.

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Values

01
Simplicity

We build tools & systems that are easy to use and focus on real results.

02
Optimism

We see opportunities where others see problems, turning challenges into success stories.

03
Pioneership

We explore new ideas and create positive change, showing what's possible.

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Mission

Our mission is to ensure that business intelligence is accessible by anyone. We empower companies of all sizes to transform their operations through intelligent data use, eliminating bottlenecks and enabling the smallest teams to achieve outsized results.

Build meaningful digital products with Keylab

The value of design has been discussed a lot in the recent years. It's widely recognised that design is a critical factor in creating successful products and services.

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Team

Thomas Varekamp
Founder

Connecting business strategy with data-driven solutions for success.

Jim Rovekamp
Chief Operating Officer

Strategic COO driving business transformation through data excellence.

Kenneth Lopez
Analytics Engineer

Transforming complex data patterns into actionable business insights.

Miguel Ampil
Data Engineer

Creating powerful data systems with security at core.

Let’s find the opportunities you're missing

We’ll analyze your data, identify leaks, and show where your next €100k ARR could come from - based on 20+ B2B SaaS companies like yours.